How to Manage Your Content

 This blog post continues from the last one where we talked about managing clients in your portfolio. It's important to think about the clients you have and how you will be impacted if one or more of them aren't providing work for you. You may decide to increase the number of clients you have or diversify with clients in different niches. 

In this post, we focus more on managing your content. Content is the key component for how you make a living, so it only makes sense to think about what you are writing. There are two specific areas to focus your attention: Subject and Types of Content.

Subject of Your Content

The subject of your content relates to whether you have a specific niche or do general writing. If you prefer to write on multiple topics or do general writing, you'll want to consider diversifying your subjects to ensure you have work at all times. 

Maybe you like to write about travel. You could choose clients who are in this industry, such as resorts, hotels or restaurants. However, travel is something that often suffers when the economy isn't doing well. You might want to consider finding some clients in the financial industry, which often increases in popularity during an economic downturn. For some people, finance might seem like a dry topic, but you could combine your two interests and write about how to travel for cheap or how to save money for a trip. 

The best way to be successful if you are a generalist is by choosing subjects to write about that will be popular no matter what is going on in the economy. If you prefer to specialize, you may want to look at developing your content in two niches if one is more dependent on the economy. 

Types of Content

Another way to diversify your portfolio and be successful is by writing different types of content. Many writers start out with blog posts, which are fun and enjoyable. If you do some research, you'll find other types of content that will enhance your skillset. Consider these:

  • Website content
  • Landing pages
  • Case studies
  • Product descriptions
  • White papers
  • Emails
  • Ads
  • Scripts for video
  • Curriculum
  • Brochures
These are just a few of the options you have for your writing. I've written something for each of these categories, but I've found some types of writing I like better than others. 

The benefit of adding more types of content is that you can offer more services to your current clients and appeal to new clients. Some types of content have a higher value, which means you can charge more. 

Look at your current portfolio and consider some different subjects and types of content that you can add. The more you know, the more you can earn. Leave a comment and tell where you want to expand. 

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